Updated: Oct 30, 2020
1. Experience the Magical Town of Tequila.
Located about 60 miles west of Guadalajara and encompassing 85,650 acres of land between the Tequila volcano and the Rio Grande River, the town of Santiago de Tequila was designated as a UNESCO World Heritage Site in 2006 for the unique features of its natural landscape and cultural traditions. It is also one of the few places that the Mexican government has dubbed Pueblos Mágicos (Magical Towns) due to its cultural and historical significance. READ MORE
2. See Agave Harvested in the Traditional Way
The cultivation of agave dates back to ancient times when every part of the plant was grown for a wide variety of practical uses, including fermenting a drink from the sap known as pulque. Although there is some question about whether the people of Mesoamerica were familiar with the distillation process before the arrival of the Spaniards, it is likely that the distilled spirit of tequila we know today was not produced until after the 15th century.
3. Tour the Jose Cuervo La Rojeña Distillery
The oldest distillery in Tequila Country is known for producing the world-famous Jose Cuervo brand. Known as La Rojeña, this distillery offers tours periodically throughout the day where guests are invited to witness how this signature drink is made and bottled. READ MORE
4. Enjoy Mariachis, Voladores, and Charros
The Mexican state of Jalisco is considered the cradle of Charreria and mariachi music, and visitors to Tequila can witness some of these cultural events and performances at a number of venues across the region, especially in Guadalajara. READ MORE